The Founder’s User Manual
Practical Strategies for the Startup Leader
Published! Last week I finally hit a goal I have had my whole life — publish a book. Naturally, my first book was a whopper. I documented the strategies, tips, and tricks I picked up from 26 years of running a cybersecurity company.
Inside the Founder’s User Manual, you will learn
- Supercharge your leadership with personal values.
- Cultivate more leads, close more deals, and grow recurring revenue.
- Navigate the ambiguous line between friendliness and professionalism with employees.
- Recognize the risks of “faking it until you make it.”
- Employ effective strategies to win over challenging customers.
- Tactfully steer customers away from obsessing over contract details.
- Implement proactive measures to avoid lawsuits.
- Capture and hold the attention of potential investors.
- Hire, fire, and retain employees.
- Foster engagement and productivity among remote team members.
- Seed your customer agreements with “Contract Lures” to level the playing field in negotiations.
- Get paid, all the time, every time.
Thousands of hard-learned lessons from a founder who did almost everything wrong — the first time.
Everybody Can Be a Leader
You are worthy of love and support. Everybody is, even founders.
Leadership is not something handed down to special people. Anybody can become a leader. If you are willing to try, fail, and learn from your mistakes, you can lead people to greatness. The Founder’s User Manual will energize you with strategies.
For example, what do you do when an employee posts negative things about you on social media. The answer is simple, you ignore them. Anything you do will only give them what they want (which is usually validation.) Ignoring people is the best, and most effective way to diffuse the situation. It is difficult to ignore people who are attacking you, but that is part of being a leader. You must be able to ignore the people who want to distract you from your vision.
Thank You
Of course, this book would not have happened without the help and support of many great people. No founder does anything alone. You must cultivate a network of peers, counselors, and confidants who can be there for you. Because you cannot vent your frustrations to your employees. They will take your venting as a sign of weakness.
I hope you enjoy the Founder’s User Manual.
